Amanda K. Greenspon is a strategic intellectual property attorney at the intersection of brand‑building and IP enforcement. With in‑house sensibilities and agency‑side perspective, she helps clients create, grow, and defend high‑value brands across industries. Her counsel spans name clearance, portfolio architecture, and global enforcement, aligning protection with marketing objectives and enterprise value. Clients rely on practical, market‑aware guidance that balances legal risk, message discipline, and commercial outcomes.

Marketing and Branding Focus
Amanda’s work is distinguished by fluency in marketing and communications. She partners with CMOs, brand managers, and product teams to vet claims and voice, structure brand hierarchies, and guide rebrands, extensions, and co‑branding. She builds clearance and governance frameworks that accelerate launches, reduce rework, and protect equity in names, slogans, trade dress, and campaign assets. For global rollouts or rapid digital campaigns, she integrates legal guardrails with creative goals to keep brands compelling and compliant.

Litigation and Enforcement
Amanda represents companies in federal IP litigation nationwide, including trademark and copyright infringement, false advertising, unfair competition, counterfeiting, and anti‑cybersquatting. She has appeared in courts across the United States and before the TTAB, securing injunctions, negotiating favorable resolutions, and coordinating cross‑border programs. Her strategies combine targeted civil actions, platform takedowns, customs recordations, and marketplace enforcement to protect revenue and reputation.

Global IP Strategy
Amanda counsels on foreign IP issues across the Americas, Europe, the Middle East, Africa, and Asia‑Pacific. She manages multi‑jurisdictional filings and oppositions, harmonizes coverage for global campaigns, and navigates local rules on classification, use, and evidence. Through a vetted network of foreign counsel, she delivers business‑first advice on parallel imports, non‑use challenges, well‑known mark protection, and cross‑border enforcement.

Representative Counsel

  • Brand development and clearance programs for new product families, including name/slogan vetting, risk ranking, and launch governance aligned to marketing timelines.
  • Nationwide enforcement against online infringement and counterfeiting using litigation, payment‑interdiction, and marketplace takedowns.
  • Cross‑border portfolio management and disputes, coordinating filings, oppositions, and coexistence agreements for global expansion.
  • TTAB matters involving likelihood‑of‑confusion, descriptiveness, and fraud, with outcomes preserving core brand equities.

Approach
Amanda’s counsel is grounded in business realities, with crisp risk analyses, clear go‑/no‑go guidance, and solutions that enable speed to market without sacrificing long‑term brand value. She works seamlessly with legal, marketing, and commercial stakeholders to align IP strategy with growth.

  • Represented footwear company in trademark lawsuit pertaining to phonetically identical marks
  • Represented insurance broker in trademark lawsuit pertaining to trademark infringement and cyber-squatting claims
  • Defended beauty product packaging company in patent infringement lawsuit related to fragrance dip tubes
  • Defended footwear company in patent lawsuit related to inner sole technology
  • Represented footwear company at U.S. Trademark Trial and Appeal Board in numerous trademark oppositions
  • Create global strategy for trademark portfolios

  • Presentation – March 11, 2023, Austin, TX – The State of Marketing, a presentation given at SXSW on the state of marketing and law with a discussion on the current influence of law on branding.
  • CLE – October 26, 2022, Plano, TX – IP Trivia Night for clients. Presented on the history of IP in Dallas/Fort Worth, and recent IP caselaw on trademarks, copyrights, patents, and trade secrets.
  • Presentation – August 31, 2022, Dallas, TX – Trademark presentation given to American Airlines Credit Union. Covered the functions and types of trademarks and service marks and how to protect them.
  • CLE – November 19, 2019, Austin, TX – The Seven Deadly Sins of Trademark Law. Presented a lunch and learn for members of the Association of Corporate Counsel.

Events

Small Business Bootcamp 2025

May 7, 2025 – MWM’s Amanda Greenspon will be joining the Small Business Bootcamp 2025 panel, hosted by All Before Dinner, on May 7th from 12:30 – 1:30 PM. This virtual discussion is designed for business owners and key stakeholders, providing valuable insights, practical strategies, and expert advice to help businesses grow and thrive. Amanda

less than a minute

Press Releases

Munck Wilson Mandala Shortlisted for Several Honors in Upcoming Chambers Diversity & Inclusion Awards: North America 2020

MWM is on the shortlist for Outstanding Firm for Furthering Diversity and Inclusion and Inclusive Firm of the Year.  MWM’s managing partner William A. Munck is shortlisted for Outstanding Contribution.  MWM partner Amanda Greenspon is shortlisted for Outstanding Ally Award and MWM associate Tasha Schwikert is shortlisted for Future Leader – Diversity and Inclusion. Munck

3 minute read

Press Releases

Munck Wilson Mandala Elects Amanda Greenspon and Marc Kaliser as new 2019 Partners

“Amanda and Marc have demonstrated tremendous commitment to the business of the firm.  They have delivered results both as professionals in the legal industry and as highly capable business developers.  Amanda’s trademark and copyright practice continues to expand into new markets and her involvement with S.H.E. Summit has led to significant relationships for the firm. 

2 minute read

Benjamin N. Cardozo School of Law, Yeshiva University, JD, 2006

Concentration in Litigation

Bryn Mawr College, BA, 2000

Political Science

  • International Trademark Association (INTA)
  • American Bar Association
  • Connecticut Bar Association
  • Connecticut Intellectual Property Law Association

  • World Trademark Review 1000 – Recommended Individual 2023 – 2026
  • IP Stars Rising Star, Managing Intellectual Property Magazine, Copyright Star
    2022-2024
  • IP Stars Rising Star, Managing Intellectual Property Magazine, Trademark Star
    2022-2024

Connecticut, 2007

Florida, 2019

U.S. Court of Appeals for the Federal Circuit

U.S. District Court for the District of Connecticut

U.S. District Court for the Southern District of Florida

U.S. District Court for the Southern District of Florida

U.S. District Court for the Southern District of New York

U.S. District Court for the Eastern District of New York

U.S. District Court for the Northern District of Texas

U.S. Court of International Trade